On the low if you look at what YouTube has in the pipeline and what Apple is developing (especially after the “expensive NBC” news) YouTube Premium is looking WAY better than Apple and I never thought I’d say that.
I haven't really been paying attention to what shows YouTube has in development. I know they got a lot of good buzz from Cobra Kai earlier this year. I think their biggest challenge will be shifting the perception YouTube is a place you go to for quality original series, instead of short clips and user generated content.
Apple's stance definitely seems

, considering they like to remain in secrecy and just drop press releases. Still have no idea how they plan to deliver the content and are probably the biggest X factor in the streaming wars which will really heat up next year.