Probably not much to be honest
Thet finessed the game by coming up through the "Foodie" culture pipeline, which is massive. This momentum has been running ever since Bun won Burger Of The Year
Them nikkas had a brick and mortar up in less than a year
Aside from that they're just utilizing social media really well. This video of that long ass line going viral was inevitable, and I'm sure they knew it as well. Also you see a lot of Bun's rapper friends showing up and eating the burger. More free promo
The execution of this entire thing has been flawless
Nah I’m saying
I wonder if the rapper promo is free
Cuz it’s definitely planned out