I’m a Travis fan but everything Travis does is juiced with well thought out marketing and PR. Nothing he does feels like it’s actually being carried and consumed by the culture. Utopia felt like a dud without the Carti feature, Astroworld was carried by Sicko Mode.
He takes songs from other artist, he’s carried by features, He’s a bundle merchant. Kardashians, Nike, McDonald’s, WWE, everything he does is propped up by marketing and PR
He’s the first artist that I’ve seen bundle his way to a #1 song that fell completely off the charts the next week
Travis is a superstar but it doesn’t feel like he’s a superstar because of his music performance
He takes songs from other artist, he’s carried by features, He’s a bundle merchant. Kardashians, Nike, McDonald’s, WWE, everything he does is propped up by marketing and PR
He’s the first artist that I’ve seen bundle his way to a #1 song that fell completely off the charts the next week

Travis is a superstar but it doesn’t feel like he’s a superstar because of his music performance