I don't strictly mean from 2010 onwards, but I'm thinking about that Drake, Kendrick, Cole bracket and so on. Travis' music is just on another fukking level. Drake's music has been poor for the most part and inconsistent and too sappy. Cole is trash. Kendrick is phenomenal. Travis is right up there.
I'm aware the term trash is thrown around like it's nothing now but you can't disrespect Cole like that breh.
I agree with your general sentiment towards Trav though, I initially didn't get the hype but i sat down and spun Rodeo with open ears randomly one day and i'm a straight stan now. I fukk with creativity heavily and I can understand him as an artist very well in the same way i fukk with Ye heavy and get his vision(s).
Travis has a task now of developing his sound even further, he has a niche / cult following for his stuff at the moment but to get to Drake level he needs to show a versatility, new dimension and maturity that will send him clear.