I'm 50 minutes in and it's got my attention. Don't think anyone mentioned this, but Refn co-wrote and co-produced this series with Ed Brubaker, and it definitely feels like something straight out of Criminal or Fatale. Both Refn and Brubaker's work are right up my alley, so I'm fine with all this.
With that said, it also definitely plays like a 13 hour Refn film as opposed to a TV series, complete with languid pacing, neon-noir color schemes, beautiful cinematography, and archetypal two-dimensional characters. Again, I'm halfway through the first episode and almost nothing of the actual plot has come together yet (and it might not come together in the way we typically figure it will in TV series, given that Refn likes to keep his plots extremely simple). If that doesn't appeal to you, stay far, far away (and I figure many TV lovers aren't going to like this at all...good riddance to you fukkers). However, if you're into Refn or a legitimately more auterist or filmic take on a TV series, then this might be for you.