Too Many Songs, Not Enough Hits: Music Is Struggling to Create New Stars

FunkDoc1112

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Our brains were not ready for this technology. You know how many times I go from HBO, to Netflix, tk prime and feel overwhelmed by the number of choices Available?

Only to watch something familiar because I don’t want to take a chance on some garbage.

Same thing is happening in music. 85% of all streamed music is old music.

Gate keepers were a necessary evil. The average person doesn’t have time to be sifting through all this trash content to find some gems.
Yeah to be perfectly honest nowadays when I go on HBO max or Netix I'm watching the same shyt I've watched 8 million times already. Trying to search for new shyt is just overwhelming. Don't know where to start, what's actually worth investing time in...way easier to retreat to the familiar, tbh.

shyt was better when there were limits.
 

IIVI

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The 70's apparently started to get repetitive and then MJ hit. Everybody knew what happened after that.

Problem is if somebody makes something different today than 99% of everybody else, then 99% of the other people going to jump on the wave and you'll have the same sounding songs about a week later.

Folks can't let the innovation ride, they want some of that clout and will hop on that wave in a second.

It became completely ok back in 2016 to copy another artist/producers vibe 100% and change nothing because they'll be rewarded with possibly even more listens than the original.

It's a smooth wrap.
 
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FunkDoc1112

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Now and days you can have a "hit" without a real fan base. You can top the charts with a song going viral on a tik tok challenge but those aren't real fans. They won't spend money on you and are not invested in the artist. They really don't care for the artist that much. They care about the tik tok challenge. That's why these new artist struggle to tour. Streaming records is "free" ( with your subscription). No real investment from the listener. Back in the day even if you were a 1 hit wonder people had to actually pay money to buy the single on CD or cassette.
One hit wonders used to be able to eat off that one song for DECADES. Now they're forgotten about in 3 months.
 

dora_da_destroyer

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Mainstream music been cooked. Too many artist. No gatekeeping. Bloated albums. You have artist with one hot song out performing at large festivals.
Stuff like this is why I can’t take everyone blaming the state of music on the labels. It’s every part of the ecosystem. In no world does ice spice get on stage at rock the bells in 2007 yet she’s doing rolling loud in 2022. Now you got 27 festivals all trying to outdo one another with the longest shyttiest lineup and you got not even one hit wonders filling space just to appeal to their 5000 listeners and make the festival look like it’s relevance. There’s simply too much these days
 

FunkDoc1112

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Stuff like this is why I can’t take everyone blaming the state of music on the labels. It’s every part of the ecosystem. In no world does ice spice get on stage at rock the bells in 2007 yet she’s doing rolling loud in 2022. Now you got 27 festivals all trying to outdo one another with the longest shyttiest lineup and you got not even one hit wonders filling space just to appeal to their 5000 listeners and make the festival look like it’s relevance. There’s simply too much these days
And because there's no artist development you have people with ZERO performance skills, charisma, or even media preparation just thrown out there. Someone like Ice Spice wouldn't have even had music out without the labels making sure she was a competent performer first. Now granted, there are some cases where the music is good enough to Trump poor stage presence - Nas and Jay-Z for instance, were horrible performers in their early years. But they had Illmatic and Reasonable Doubt. Nuff said.

shyt was startling last year at the All Star Game where Lil Baby and Gunna were just straight garbage on stage and then Luda comes on and just SMOKES them. A completely different level.
 

Renegade47

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i’ve been shouting this from the mountaintops for years on here and everywhere else.

the reason they are having issues with stars is because they homogenized the sound. nobody can fukking stand out when the production sounds the same.

when luda came on the scene he stood out cus he aint sound like anyone. same with nelly. lil jon nem same thing it was different.

the game today is in a terrible place cus of the lack of dynamic sound among artist. you get the same thing from everybody.
 

FS4LFE

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Stuff like this is why I can’t take everyone blaming the state of music on the labels. It’s every part of the ecosystem. In no world does ice spice get on stage at rock the bells in 2007 yet she’s doing rolling loud in 2022. Now you got 27 festivals all trying to outdo one another with the longest shyttiest lineup and you got not even one hit wonders filling space just to appeal to their 5000 listeners and make the festival look like it’s relevance. There’s simply too much these days
That’s why there’s so many flash in a pan artist. No one wants to work small venues and have a slow build up. Social media and technology made it too easy for anyone to make music.

Celebs have no mystique anymore because they’re overexposed. Public opinion changes so much these days about artist cause we see their every move.
 

dora_da_destroyer

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I’m crying at the idea of “the cream rising to the top” when on a Thursday and Friday, you can have 17 albums drop, and that’s not even including lesser known artists. As somebody that listens to a lot of artists that I’m sure people haven’t even heard of (to which I randomly make threads about), I can legit be interested in 20+ albums in 1 weekend, and it’s to the point to where I’ll forgot something came out even if I was looking forward to it beforehand.
I keep a list in my phone of projects I need to give a listen to and it grows exponentially faster than I can cross things out. This level of output also means you don’t spend time with an album anymore. I remember the days of an album getting daily burn for a few months straight, now I grab the tracks that grab me in the first 30 seconds, put it in a playlist, and never revisit the project as a whole outside of my very favorite artists
 

zerorequiem

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This why a lot of artists are touring year round damn near with 100 artists be venue. Cause the album sales aren't there anymore. An artist can put out an album from the bedroom now. I'm glad that the record companies can't figure shyt out.

You see what happened at the recent BET Awards. If it wasn't for the old school music and artists that show would have been dead in the water.
 

zerorequiem

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I keep a list in my phone of projects I need to give a listen to and it grows exponentially faster than I can cross things out. This level of output also means you don’t spend time with an album anymore. I remember the days of an album getting daily burn for a few months straight, now I grab the tracks that grab me in the first 30 seconds, put it in a playlist, and never revisit the project as a whole outside of my very favorite artists
This reminds me of the whole experience buying an album was. You could go to the mall and listen to the preview. If you did buy the album you could view the liner notes and see the album artwork etc. It was an intimate experience.
 

nieman

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It really comes down to the consumer having options we never had before to get music. You see the same thing with tv. The days of everybody watching the same shows on one of the big networks is over unless it’s a big sporting event. It’s a niche market now due to steaming
But everyone still watches the same shows now, so that hasn't changed. The only drawback is that a good portion don't watch them at the same time, but there's still about a week window to where everyone is watching and discussing the same show.

For music it's the same thing - there's a one week window in which everyone is discussing. There's no cultivation of the artist or the music. It'll only hurt the artist is the long run.
 

Playaz Eyez

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I keep a list in my phone of projects I need to give a listen to and it grows exponentially faster than I can cross things out. This level of output also means you don’t spend time with an album anymore. I remember the days of an album getting daily burn for a few months straight, now I grab the tracks that grab me in the first 30 seconds, put it in a playlist, and never revisit the project as a whole outside of my very favorite artists
Exactly. You actually driving to the store, buying an album, opening up the packaging and reading all the credits and such just made it stick with you more than current projects, even current projects you really like, and that’s cause we were maybe were getting ten albums in a month instead of ten in a day :mjlol:
 

L&HH

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Seems weird to me to sort deride tik tok for being less susceptible to artificial manipulation.

Music now is worse. Whether that's because there's more of it or because most of it is half-baked. If the music is good you’ll find success. Might not be Beyoncé but maybe you can Ella Mai and not have to work a normal job.
It’s worse because there’s less curation and gatekeeping. Back in the day it took so much more effort and layers just to make it. Those layers added a natural filtration process and inserted quality as you go up. Artists had to start by being talented enough to be recognized by their aunt, uncle, mom or whoever to even want to pursue. Then if they didn’t have the money they’d have to convince a local entrepreneur to fund them enough to make demos and go on talent shows and whatnot. Then do that enough times to convince someone to introduce them to a label. Then they’d have to go through layers of ppl for the label to even sign them. Then once signed go through a professional artist development process. And I’m every layer of this that talented artist is being surrounded by other equally talented producers, writers, vocal coaches, etc. Music gets recorded and A&Rs have to be convinced the music is worthy of being pushed. Label heads then sign off. And although payola was prevalent djs and radio ppl still had to be convinced in order to play it. Then usually something would get hot in one market then djs a market over catch the buzz and they start playing and then it spreads from there. Yes the “music business” aspect of this process sucked and definitely lead to a lot of exploitation (financially, sexually, mentally, emotionally) but the quality of music was indeed better. Everything has a trade off in this world.
 
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Finesse

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Music is better now imo. Especially rap music. It is so open now. As far as mainstream....eh I guess. But overall music has evolved into a better space.
 

L&HH

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lol, no, it doesn't. you literally get lost in a sea. look at female rap, there are female rappers who can rap, making good music (example: dreezy) who get no label push because they aren't buzzin and don't buzz because they aren't controversial enough or thotting enough (cardi, city girls, latto) to get on virally, while someone can get a follow from a big artist (ice spice) and literally have the world's attention for a year until they release a mediocre project and go back to the bushes (not rap, but jorja smith, had all eyes on her from some drake co-signs just to blow it on a mid debut and disappear back to the UK)

i'm not gonna pretend like everyone should be a star, but we're not getting better music this way. we get more of it, and sure, you can find your lane, but the overall quality is much lower since the barrier to entry is much lower
Agreed I think Tink is an even better example than Dreezy. There really needs to be a scholarly dissertation on Tink and her song Treat Me Like Somebody. It shows the clear problem with social media’s effect on artistry. Tink herself as a personality and also looks (no bbl) doesn’t hit the female algorithm for vitality but it’s clear some of those same audiences liked a song of hers enough to run it up to 300 million views. But even after the song went viral, Tink the artist still didn’t receive the consummate recognition and success not even as much as your typical one hit wonder would see.

 
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