Too Many Songs, Not Enough Hits: Music Is Struggling to Create New Stars

[dora_da_destroyer]

Too Many Songs, Not Enough Hits: Pop Music Is Struggling to Create New Stars

Music executives say that a deluge of new music — and the difficulty of influencing TikTok's algorithm — has made artist development and building an audience harder than ever for new acts.

www.billboard.com

“Now, just because you’re in a top 10 slot on a big Spotify playlist, it doesn’t mean your audience is growing,” one manager says.

“it feels more difficult to break without a true mainstream. Everybody’s feed is siloed, and in a way, that’s awesome — you have unlimited choice. But it makes it harder for something to be mainstream.”

But major labels are not the only ones that will need to adapt. “The way people measure success across the board is not correct,”...“It has become so fragmented where and how people discover music and become fans of something,” says Ben Blackburn, who manages girl in red. “The metric needs to change if you’re going to correctly judge success.”

^^^ a couple things about recent discussions here, yes, old heads are absolutely "out of touch" not solely for being old or hating everything new, but the consensus mainstream is small as fukk now and there are more channels making up the mainstream (it use to just be TV/videos, radio, and print...now there is streaming, streaming playlists, YT, social media - of which every platform has it own rules and methods for going viral, blogs, podcasts, etc).

and yes, everyone is flopping, silos, glut, ADD all make for smaller numbers and records that came and went, so get over it.

 

[Cladyclad]

Girl in red is fire with her weird looking gay ass



I love this song man

 

[Ol’Otis]

Girl in red is fire with her weird looking gay ass

 

[Ol’Otis]

I’ll stick to my oldies

I knew my mind wasn’t playing tricks ole trash ass generation of “artist”

@Buckeye Fever @Remote @casa bey old heads up breh

 

[KFBF]

Seems weird to me to sort deride tik tok for being less susceptible to artificial manipulation.

Music now is worse. Whether that's because there's more of it or because most of it is half-baked. If the music is good you’ll find success. Might not be Beyoncé but maybe you can Ella Mai and not have to work a normal job.

 

[dora_da_destroyer]

Seems weird to me to sort deride tik tok for being less susceptible to artificial manipulation.

Music now is worse. Whether that's because there's more of it or because most of it is half-baked. If the music is good you’ll find success. Might not be Beyoncé but maybe you can Ella Mai and not have to work a normal job.

right, but in the old paradigm ella mai would've been 99-02 Mya, Summer Walker would be 01-04 Ashanti....sure these women aint working a 9-5 but their overall success, sales, impact, etc is greatly diminished in this new world that's flooded with 40+ ways to consume music and access to literally thousands of artists in their lane. there were merits to having gatekeepers and fewer paths to getting music out in the past, consumers appreciated music more (now it's disposable), the quality was higher, and there was a more collective/communal experience of music.

 

[CrimsonTider]

Too Many Songs, Not Enough Hits: Pop Music Is Struggling to Create New Stars

Music executives say that a deluge of new music — and the difficulty of influencing TikTok's algorithm — has made artist development and building an audience harder than ever for new acts.

www.billboard.com

^^^ a couple things about recent discussions here, yes, old heads are absolutely "out of touch" not solely for being old or hating everything new, but the consensus mainstream is small as fukk now and there are more channels making up the mainstream (it use to just be TV/videos, radio, and print...now there is streaming, streaming playlists, YT, social media - of which every platform has it own rules and methods for going viral, blogs, podcasts, etc).

and yes, everyone is flopping, silos, glut, ADD all make for smaller numbers and records that came and went, so get over it.

80k new songs a day is crazy

the machine is finding it hard to influence what pops on tiktok(it may just be the goat platform atp)

this article just seems like its saying that it’s getting harder to guarantee a songs success when it’s given a push

 

[KFBF]

right, but in the old paradigm ella mai would've been 99-02 Mya, Summer Walker would be 01-04 Ashanti....sure these women aint working a 9-5 but their overall success, sales, impact, etc is greatly diminished in this new world that's flooded with 40+ ways to consume music and access to literally thousands of artists in their lane. there were merits to having gatekeepers and fewer paths to getting music out in the past, consumers appreciated music more (now it's disposable), the quality was higher, and there was a more collective experience of music.

Don’t disagree with that. But it’s not going to go back to the way it was. So what happens now?

 

[MajesticLion]

Seems weird to me to sort deride tik tok for being less susceptible to artificial manipulation.

hwut

 

[Left.A1]

In summary:

Music isn’t allowed to be force fed to the same size audience as previous generations because the internet has democratized engagement to the creation and access of it … out of touch old nikkas still lost on how to respond


Surprise surprise


When I said this same shyt months ago nikkas were acting flabbergasted now that a major publication is stating what’s been obvious on the ground for some time now i think it will finally sink in

 

[jadillac]

"hits" are subjective, and ppl are dropping good music but radio is pretty much dead.

We're in the era now where ppl don't need "hits" to be able to out out music.

Other than r&b not getting alot of shine, I think it's overall better this way.

 

[CrimsonTider]

Seems weird to me to sort deride tik tok for being less susceptible to artificial manipulation.

Music now is worse. Whether that's because there's more of it or because most of it is half-baked. If the music is good you’ll find success. Might not be Beyoncé but maybe you can Ella Mai and not have to work a normal job.

That’s not really the point of the article

right, but in the old paradigm ella mai would've been 99-02 Mya, Summer Walker would be 01-04 Ashanti....sure these women aint working a 9-5 but their overall success, sales, impact, etc is greatly diminished in this new world that's flooded with 40+ ways to consume music and access to literally thousands of artists in their lane. there were merits to having gatekeepers and fewer paths to getting music out in the past, consumers appreciated music more (now it's disposable), the quality was higher, and there was a more collective/communal experience of music.

This here is

when a label hits go on an artist’s song or project that could pretty much predict the range of Success it will bring. Some people exceed expectations like Nelly or NBA YB. Some artist will be French Montana or Twista that will be able that will need a lot of help but can have multiple hits and successful features

Nowadays labels are spending money to push records and artist and there completely playing catch-up on what is working

 

[CrimsonTider]

"hits" are subjective, and ppl are dropping good music but radio is pretty much dead.

We're in the era now where ppl don't need "hits" to be able to out out music.

Other than r&b not getting alot of shine, I think it's overall better this way.

Hits aren’t subject, it’s much better this way in most respects

 

[dora_da_destroyer]

Don’t disagree with that. But it’s not going to go back to the way it was. So what happens now?

more disposable music and smaller fanbases

 

[I love Latina women]

I’ll stick to my oldies

I knew my mind wasn’t playing tricks ole trash ass generation of “artist”

@Buckeye Fever @Remote @casa bey old heads up breh