NO ONE IS GONNA FINANCE A SUPERHERO MOVIE WHERE THE HERO IS BARELY IN IT!!!!!
Todd wtf is wrong with u
Ultimately yeah, it's this.
I think what McFarlane might not be getting is that making a story about a superhero (or super antihero I suppose, in this case) creates different kinds of marketing requirements, since there are more than enough superhero movies out there now.
Asking a company to lay down even a modest budget in something that they effectively won't be able to market due to the main hero effectively not being the main character is asking a LOT.
Even if you look at it as a horror movie, you're basically saying that it's a horror movie where the monster is not only technically the protagonist, but also someone you're supposed to root and feel sympathy for in a non ironic sense.
That's way too many barriers to put up for a movie that would be rebooting a franchise that wasn't a huge success in the first place.