I thought I'd heard that the idea was having a heel factory to feed to Goldberg but he got injured and that derailed it. But I'd already quit watching by this point so I don't really knowFun fact: This is not what killed WCW. They were still getting very high ratings afterwards, but it was HOEgan's injury during the height of this angle that really hurt the company. They had no plan B so everything just fell apart after HOEgan went down, then when he returned it was too late and the ratings continued to fall.