Promoted to kids? Did they actually do that or just target hip hop heads?
The thing is if sponsors didn't fukk with the culture as most didn't it would be a problem and when they do it's a problem case in point Crystal producers and also Courvoivier fronted on rap with cism.
People who already drink are the target. The commercials are to win them over to a different brand. The premise that they were targeting kids would make it wrong if it were true. But just ads for a hip hop crowd isn't wrong, good or bad just business. I'll admit to being influenced by rap to sample Hennessy, Alize and Heineken. But I was going to drink anyway, didn't do it because of the name drops.