Let's not act like this isn't fukkin up the rap game at the same time though.
Alot of artists give a away their best music months and maybe even years before they drop a debut album, this is one of the reasons nikkas album sales look like they do. Why pay for a nikkas album and he's givin you all he's got 3 or 4 times before his shyt officially drops? There is no element of suprise or exciting suspense when it comes to releases anymore.
You make some fair points. The excess of free music may be negatively affecting people's album sales. (For the record, I don't care that much about record sales because I'm not eating from that. I do like to see my favorite artists win because I think it encourages them to continue making quality music. I just don't like focusing on the record sales.)
I don't know if you can lay the blame of poor record sales at the the modern mixtape's feet. If anything, the shyt was fukked up already. When Napster hit, that's when the game changed. nikkas stopped regularly going gold/plat because people stopped buying albums. People stopped buying albums because Napster made that shyt free. All you needed to do was point and click your mouse. The lack of surprise/suspense element is attributed to this development. People's albums leak weeks ahead of the release date. And because some people, for whatever reason, can't resist downloading, they spoil the listening experience for themselves. (I, for the record, am starving myself from any Life is Good leaks.
) WTT is rare in this day and age.
The industry's action/inaction to this phenomenon is a thread for another day, though.
The modern mixtape, I think, is current and newer artist's response to the "internet problem." I'm convinced that their mentality is the following: "We want to be big artists. Great music will get us fans, even if we have to give it to the people for free at first. Eventually, this will lead to us getting "thanked later" because we will have created a loyal fanbase by feeding them a steady diet of lobster and crab meats for free."
You asked why pay if they're giving it away for free. My short answer: because you're a fan and you like the music.
Let's be real, KRIT's Live From the Underground is arguably not better than any of his mixtapes. I read a bunch of mixed reviews. Had he never released a mixtape, I may not have given his debut album or him a shot.Those mixtapes made me a fan, though. I bought that debut off the strength of Return of 4eva and KRIT Wuz Here being so damn good. Could I have downloaded LFTU for free, too? I guess. I like to support artists that I think make good music, though--I like to think it helps them eat and encourages artists like them to make good music. So I don't mind paying $10 for essentially 70+ songs: (1) that's a really good fukking deal, (2) I'm not trying to starve these good artists that I like.
Let's face it, the game has changed. Artists aren't being broken the same. They've had to adapt to changed circumstances and the modern mixtape has been the byproduct.
I never liked lobster meat.
Serving crab meat, too.