No different from every war ever. Before social media all the propaganda was on broadcast television, before that they showed the films in the movie theater, before that they used to pass out leaflets. Every single war has heavy propaganda effort from both sides and this is just the current medium.
The stupid fukking thing is so many people in this thread just immediately regurgitating whatever propaganda narrative they see on social media without even doing the basic due diligence to understand if it's true or not or what the background is. They're literally pawns, and this thread is full of them (on both sides).
We've been seeing this dumb shyt in any thread where fools base their viewpoint on social media posts rather than any sort of serious research, but in a war where shyt happens fast and can't be verified immediately it's even worse.