Purchase Plan Poll: Xbox One and PS4 Neck-and-Neck In US, PS4 Ahead Elsewhere
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Psephology, generally, runs economics a close second in the race to be crowned the most dismal science, but polling data can identify some interesting patterns. So it is with an
Ipsos poll commissioned by Ubisoft on the advent of the next-generation consoles.
The survey was taken online by sample sets of around 1000 representative consumers in each of the US, Britain and France between November 8 and 11, and investigated the consumer behavior of those responding. Notable first is that 34% of those polled said that they never played video games (and thus, some wag will no doubt observe, are the target market for the Xbox One). Those identifiable as “gamers” – playing at least once a week – made up 39-40% of the sample set.
Things get interesting at the questions regarding purchasing plans. In total,
Sony's PlayStation 4 edged ahead of the Xbox One, with 9% agreeing with the statement “I am considering buying this by the end of the year” and 13% “I am considering buying this in the next 12 months”. Xbox One had 8% and 10% respectively.
Breaking down the results by geography, PS4 and Xbox One were in fact neck and neck in the US for partisans, with 15% considering buying either by the end of 2013. Sony carried the momentum that saw them finally outsell the Xbox 360 in the US in recent months into 2014, with 18% considering a PS4 purchase in the next 12 months over 16% for the Xbox One. Great Britain also saw an even split, with 5% considering a 2013 purchase of either console, and a small, 9% to 8%, split in favor of the Xbox One in the next 12 months.
Forbes.com