I thought the PS4 was for "gamers"?
You're a fool if actually believe Sony is ONLY gonna promote the PS4 as a Gamers-only console long-term. It's mostly core-gamers & enthusiasts that buy new consoles at full-price at launch, so that's how Sony is promoting it right now. Casuals usually come-on really strong after a price-drop. By the time that happens, they'll be a lot more entertainment/social/media features & apps on the PS4 and every PS4 will be bundled with the PS4 Eye Camera.
But it doesn't matter to me how Sony is promoting it right now. I've always used my PS3 as a Media-hub 1st, Game-console 2nd. I plan to do the same with the PS4.