After a full month of no events (holiday break), the UFC is opening 2021 with back to back early start times
The first fight is on a Saturday and will be the first
time in history the UFC will be on ABC, and they decide to do a damn 11am start time
then, the second event will be that coming Wednesday with an 8am.... yes 8am start time
they won’t get back to normal start times at night until that Saturday for the McGregor/Poirer PPV.
When will the UFC learn that early, daytime events are a flop? Every time they do a day event the show draws weak ratings and/or PPV buys. Hell, not event with Khabib in the main event for a PPV a couple months ago could change that fact. That PPV only did 500k buys when it was expected to do a million.
bottom line.... the fans want to watch fights on weekend NIGHTS.... not in the morning time or early afternoon.