Uh yes but I don’t believe the valuation they’re applying to Rihanna’s ownership in Fenty is accurate. LVMH put up all the upfront capital, created the products and controls the distribution. Rihanna probably has 50% ownership in the trademarks, not the entire operation. It’s just like Kanye’s Adidas deal. If LVMH decided to end the Fenty partnership, it’s done.
Why would they do that?