I mean, the man has videos that has 270 million views on Youtube. One that has 814 m's. And it's not the generic toxic b.s. or over a trap beat wave that most of the new guys try to ride.
You can't listen to his music and tell me it's not R&B....so imagine if he was actually the face or male r&b at least or r&b in general with the sales and etc he's generating. Nobody would be saying R&B is dead.
Some of his music has a pop slant to it yeah, to be more digestible bit it's R&B through and through. You're right tho. He started off big in the pop culture world somehow and no matter if he's doing songs with 6lack, Ty Dolla Sign or Ari Lennox, he gets no love on most black networks, radio, podcasts or forums (including here).