Not sure I'm buying the concept of a "fukk you" album. Sure, it exists and has happened before (see: Marvin Gaye, Here My Dear). But I think there's some bias involved in determining what is a "fukk you" album based on performance and whether people like it. Was that ehh Bryson Tiller album a fukk you? What about the Roddy album?
In the case of Kendrick, I don't think he gives a fukk about TDE and wants to build his own shyt now...but who in their right mind would take 5 years to drop a "fukk you" album as their first offering on a new startup label (pglang)? That doesn't make sense. I think Kendrick did what he does...marry himself to a conceptual idea, base his entire album around it, and sometimes you hit and sometimes you don't. He certainly knew this one wasn't gonna be DAMN, just like he knew TPAB wasn't gonna be GKMC. And in both cases the label reacted accordingly. They literally told radio "play whatever you want" when TPAB came out...they knew it had no singles and were likely caught off guard by Alright's success. And with the new album they got singles but clearly no hits.
All I can say for sure is that Kendrick can't take 5 years again. I think him and his team figured out that the tour is where the real money is, and that will be the focus....and no I don't buy the idea that traditional touring will be replaced by online shyt, as Joe has alluded to. Labels will simply have alternative ways of making money via online stuff - maybe you sell more tour specials to Netflix/HBO/etc like Beyonce. Maybe you do some live shows in the metaverse, sponsored by Facebook/Meta. Who knows. But nobody is turning down grossing 50mil+ on a major tour anytime soon.