The simply fact that the book is called "Superior Spider-Man" leads me to believe it'll still be him. That's right in line with his arrogance in thinking that he can be better than Peter.
I had NO interest in that book until now. I know some people are going to be salty but this has the potential to be really interesting. It'll add a whole new dimension to every book Spider-Man appears in from this point forward.
Plus I get the feeling they're gonna have him trying to do the right thing but have him struggle not to be a villain.
doc ock never really saw himself as a villein just doing what he had to do. Of course this is what the third time doc ock has been dying in the spiderman universe.