UpAndComing
Veteran
Marketing is a two fold thing. I feel either you have a culture behind you OR you are an exciting fighter and your promoter can scale your reach and connect you with brands. Most boxers are socially awkward so the latter tends to be the best path but every fighter isn't exiciting so you can end up with a "who cares"
That brings me to this point. Boxing's marketing is still in the dark ages. A fighter does not have to have an "exciting" personality. It's almost comical that it's considered a normal reasoning. If Boxing wants to be one of the biggest sports like it was in the 1940s to the 1990s, it has to go beyond that
I'm sure you watch other sports. Does Jalen Hurts or Tim Duncan have "exciting personalities". Hell no. They are boring, but if they were to walk a city street they would get mauled, because they play for leagues that put 100x more effort into promoting their talents
Look at UFC. Alex Periera doesn't even speak English. And I'm sure if he did, he would still be boring lol. And he's a huge star