KingOFKings
All Star
This war between the two sports only exists in the mind of some of the MMA fanbase, they are trying to cater to them with this
It's been a lot worse than this like 8-10 years before when a big part of UFC's marketing was about "look how we're doing right what boxing failed at". Whoever they could sway from boxing they swayed them already, since then I got the feeling boxing became more popular than it was recently (not at the level it was in the 70s or before but that never gonna return) due to new stars and unifications becoming more of a trend than in the years before (positive effect of social media...?) while idk how MMA's popularity went at the same time. Got the feeling that it stayed like how it was in 2010 but I'm a casual for this, it could be drastically more or less popular than it was and I wouldn't know.
You’re 100 percent correct. Boxing has been hotter the last few years. I like MMA as well, but a lot of these MMA fans are hanging onto these outdated viewpoints from 2006. It happens again when you have new/young fans that suddenly “discover” MMA. They go back and try to regurgitate these viewpoints as if they are relevant right now.
UFC had 0 hype this year, all their “stars” are aging as well.
The second half of this year was no question a boxing dominated time period as far as hype and bigger fights.