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DAZN FINANCIALS HIGHLIGHT DIFFICULTY IN CHANGING SPORTS VIEWING FOR FANS
Posted on 14th May, 2019 by Alistair Taylor in Ads, Amazon, Apple, Brands, Facebook, Mobile Content, Online Video, Paid Content, Sports, Strategy, Streaming, SVOD and Video
DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions, and according to documents seen by SportsPro Media, has managed to dramatically reduce its debt burden by 93% in the year up to 2018.
DAZN’s borrowing reduced from $980 million to $275 million from 2017 to 2018, thanks largely to the $2.2 billion in funding which DAZN has received since its 2016 launch. Len Blavatnik’s Access Industries Group, DAZNs parent company, invested $848 million into DAZN in 2018, and Japanese agency Dentsu Aegis has also invested a further $391 million.
SportsPro Media reported that DAZN’s revenue increased 136.2% from 2017 to 2018 to $277.6 million. The DAZN group also saw advertising revenue across its sports properties (including Goal, Sporting News and Spox) rise by 4.4% to $77.2 million. Additionally DAZN looks to increase its revenue generated through advertising in the coming year having announced in March 2019 the introduction of advertising to its streaming service.
DAZN having to play the long game internationally
DAZN WAU Adoption
Having launched in the US in September 2018 off the back of a $1 billion acquisition for 32 Matchroom Boxing fights, its combat sport-centric service has struggled to entice and retain a large subscriber base in the US. MIDiA Research’s Q1 consumer survey highlights this niche proposition struggling to appeal to fans, with only 1.0% of US consumers engaging with DAZN weekly (WAU). Fortunately these are early days for its US operations and DAZN has already built an unrivalled boxing stable with the likes of Anthony Joshua, Canelo Alvarez and GGG (Genady Golovkin) signing long-term contracts with the platform.
DAZN in November 2018 acquired a three-year live rights partnership with Major League Baseball (MLB) starting this year, which is DAZN’s best opportunity to truly ‘disrupt the status quo’ in the US. Owning premium domestic rights, which Eleven Sports’ failings demonstrated, are fundamental to forging a compelling value proposition in the key sporting markets. DAZN will be wary of competition from Disney’s ESPN+ in the US, with DAZN’s WAU penetration five times smaller than the leading US sport-centric streaming service.
DAZN entered its 9th market with its launch in Brazil last week, with a largely soccer-orientated proposition which should be well positioned to resonate with consumers. This could help increase the contribution of the Americas accounts in terms of overall company revenue, with its North American operations generating $14.3 million in 2018.
Key markets for DAZN
DAZN’s largest share of company revenue came from Asia, which saw $65.2 million in growth from 2017 to 2018 and accounted for 42% of all company revenues. Europe is another core market for DAZN, host to two of its largest markets for WAU (Spain and Germany) and subscribers, and accounting for 44% of overall platform streaming sales. If DAZN can continue to acquire premium domestic rights in these core markets, it will offer the best opportunity to disrupt the traditional broadcasters, leveraging its early mover status in these markets for streaming services.
Diversification or overextension?
According to SportsPro, DAZN has four million paying subscribers, but investments in growing out its international rights portfolio has seen outgoings double to $336.6 million. While DAZN has successfully acquired rights from the largest and most valuable rightsholders globally, enticing four million subscribers into its ecosystem does not justify the outlay, with DAZN Group’s total rights commitments as of April 2019 at $6.1 billion beyond five years. Hypothetically, even if DAZN retains all four million over the next five years at the new US annual subscription price of $99.99, subscription revenue would only generate $1.5 billion – allowing for a 25% churn rate in subscriptions with no further growth in subscriptions factored in. A $4.6 billion deficit doesn’t even factor in the cost of acquiring new premium domestic rights which DAZN must employ to improve its acquisition funnel, highlighting the uphill battle DAZN faces.
DAZN FINANCIALS HIGHLIGHT DIFFICULTY IN CHANGING SPORTS VIEWING FOR FANS
Posted on 14th May, 2019 by Alistair Taylor in Ads, Amazon, Apple, Brands, Facebook, Mobile Content, Online Video, Paid Content, Sports, Strategy, Streaming, SVOD and Video
DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions, and according to documents seen by SportsPro Media, has managed to dramatically reduce its debt burden by 93% in the year up to 2018.
DAZN’s borrowing reduced from $980 million to $275 million from 2017 to 2018, thanks largely to the $2.2 billion in funding which DAZN has received since its 2016 launch. Len Blavatnik’s Access Industries Group, DAZNs parent company, invested $848 million into DAZN in 2018, and Japanese agency Dentsu Aegis has also invested a further $391 million.
SportsPro Media reported that DAZN’s revenue increased 136.2% from 2017 to 2018 to $277.6 million. The DAZN group also saw advertising revenue across its sports properties (including Goal, Sporting News and Spox) rise by 4.4% to $77.2 million. Additionally DAZN looks to increase its revenue generated through advertising in the coming year having announced in March 2019 the introduction of advertising to its streaming service.
DAZN having to play the long game internationally
DAZN WAU Adoption
Having launched in the US in September 2018 off the back of a $1 billion acquisition for 32 Matchroom Boxing fights, its combat sport-centric service has struggled to entice and retain a large subscriber base in the US. MIDiA Research’s Q1 consumer survey highlights this niche proposition struggling to appeal to fans, with only 1.0% of US consumers engaging with DAZN weekly (WAU). Fortunately these are early days for its US operations and DAZN has already built an unrivalled boxing stable with the likes of Anthony Joshua, Canelo Alvarez and GGG (Genady Golovkin) signing long-term contracts with the platform.
DAZN in November 2018 acquired a three-year live rights partnership with Major League Baseball (MLB) starting this year, which is DAZN’s best opportunity to truly ‘disrupt the status quo’ in the US. Owning premium domestic rights, which Eleven Sports’ failings demonstrated, are fundamental to forging a compelling value proposition in the key sporting markets. DAZN will be wary of competition from Disney’s ESPN+ in the US, with DAZN’s WAU penetration five times smaller than the leading US sport-centric streaming service.
DAZN entered its 9th market with its launch in Brazil last week, with a largely soccer-orientated proposition which should be well positioned to resonate with consumers. This could help increase the contribution of the Americas accounts in terms of overall company revenue, with its North American operations generating $14.3 million in 2018.
Key markets for DAZN
DAZN’s largest share of company revenue came from Asia, which saw $65.2 million in growth from 2017 to 2018 and accounted for 42% of all company revenues. Europe is another core market for DAZN, host to two of its largest markets for WAU (Spain and Germany) and subscribers, and accounting for 44% of overall platform streaming sales. If DAZN can continue to acquire premium domestic rights in these core markets, it will offer the best opportunity to disrupt the traditional broadcasters, leveraging its early mover status in these markets for streaming services.
Diversification or overextension?
According to SportsPro, DAZN has four million paying subscribers, but investments in growing out its international rights portfolio has seen outgoings double to $336.6 million. While DAZN has successfully acquired rights from the largest and most valuable rightsholders globally, enticing four million subscribers into its ecosystem does not justify the outlay, with DAZN Group’s total rights commitments as of April 2019 at $6.1 billion beyond five years. Hypothetically, even if DAZN retains all four million over the next five years at the new US annual subscription price of $99.99, subscription revenue would only generate $1.5 billion – allowing for a 25% churn rate in subscriptions with no further growth in subscriptions factored in. A $4.6 billion deficit doesn’t even factor in the cost of acquiring new premium domestic rights which DAZN must employ to improve its acquisition funnel, highlighting the uphill battle DAZN faces.
Pay for streams when there's a million free streams online c00n breh
You can't afford childcare..I wouldn't expect a buffoon like yourself to understand what ppl can affordPay for streams when there's a million free streams online c00n breh
The axe murderer
For I am death and I ride on a pale horse
Dillan Whyte ass nikka........You can't afford childcare..I wouldn't expect a buffoon like yourself to understand what ppl can afford
This grass hut ass nikka talking about my my finances....Dont worry its on sight
Keep thinking this shyt is a game, I'm a Punch you straight in your titty meats and have squirming on the floor like the fat bytch u are
Winner gets 60, loser 40
That's how I wish 50/50 type fights were set up. A lil bit of incentive to go for it all.
Pipe dream.
The axe murderer
For I am death and I ride on a pale horse
Fukk all three of those fat fakkits u tagged too
This grass hut ass nikka talking about my my finances....Dont worry its on sight
Keep thinking this shyt is a game, I'm a Punch you straight in your titty meats and have squirming on the floor like the fat bytch u are
.......on sight.......you clearly have nothing to lose if you think like this...your pockets wont be the only things that will be broke on you.. now go clean a toilet or somethingMasterOfAllHeSurveyz
All Star
I just received this from the Texas Department Of Licensing & Registration.
If he fought anywhere else in the US, this wouldn't have resulted in a positive result as all the other boxing commissions, primarily Nevada, have updated the threshold to WADA's @ 150 ng/ml. Marsellos was @ 92 ng/ml. Texas is stuck in the stone ages and hasn't caught up with the rest of the world.
reservoirdogs
Superstar
Based on this it seems he isn’t signed, Skipper says they are open to deal w DAZN
Wilder Manager Updates on Talks To Fight Ortiz, Joshua, FuryWilder Manager Updates on Talks To Fight Ortiz, Joshua, Fury
Shelly Finkel, the co-manager of WBC heavyweight champion Deontay Wilder, is exploring three big options for the future. (photo by Ryan Hafey)
Last Saturday night at Barclays Center in Brooklyn, Wilder pulled off a crushing first round knockout of mandatory challenger Dominic Breazeale.
After the fight, there was talk of a rematch with Cuban banger Luis Ortiz.
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Wilder stopped Ortiz in the tenth round last year, in wild match that saw he world champion hurt badly in the seventh round.
Finkel is in talks for the Ortiz rematch, but he's also speaking with DAZN executive John Skipper regarding a unification with Anthony Joshua, and with Top Rank regarding a rematch with Tyson Fury.
Finkel is going to be ringside, with Skipper, for Joshua's defense against Andy Ruiz on June 1 at Madison Square Garden in New York City. He says Wilder will not be ringside for the fight.
“No, (Ortiz rumours) not true. That is something we are working on now, hopefully by next week it will be resolved. I had dinner the other night with John Skipper, we discussed the Joshua fight and I also have been in touch with Top Rank," Finkel said to The Sun.
“In the next two weeks everything will be done, it will be said publicly what we’re doing and I believe the UK fans will also be happy.”“These two fights are too important for the fighters and the sport, they both will happen. When it’s ready a fight will be made, (promoter) Bob (Arum) will make a fight with us, that’s not an issue and we can do something with DAZN also - they are not issues. There is not an issue with DAZN, there is not an issue with making the fight."
"Instead of dictating, dictating, dictating, it’s not going to work. I’ve had a very, very good rapport with John skipper, I believe the fight will happen, I believe the fight will happen with John and I’ll work with Eddie and Barry at the time. I’m going with John (Skipper) to the June 1 fight of Joshua. (Joshua) didn’t come to Deontay’s fight (against Breazeale), he was in New York or around here, so there’s no reason (Wilder) to.”