What went wrong between Jaden Rashada and Florida?
Nick de la Torre•01/24/23
Article written by:
Nick de la Torre
Florida quarterback signee Jaden Rashada. (Zach Abolverdi/Gators Online)
GAINESVILLE, Fla. — The University of Florida released quarterback
Jaden Rashada from his National Letter of Intent on Friday, ending a public dispute over a name, image, and likeness deal gone awry.
The breakup between Rashada and the
Gators became national news with Fox News, Paul Finebaum, and a slew of ESPN shows covering the situation. The details that began to emerge were shocking.
With numbers typically reserved for NFL Draft picks offered to a high school athlete, the public wanted to know how Florida and Rashada reached this deal and how it fell apart.
While the story may be recent news publicly, it has been going on for nearly two months behind the scenes.
Timeline
June 16: Rashada, who most recruiting outlets had pegged to Florida, pushes back his commitment date from June 18 to June 26. At this point, he had taken official visits to Ole Miss (April 22), Texas A&M (June 3), LSU (June 6), and Florida (June 7). Delaying his decision allowed for one more official visit, which he took to Miami (June 21).
June 26: Rashada commits to the Miami Hurricanes over Florida, Texas A&M, LSU, and Ole Miss.
November 9: Longtime UF donor and founder of the
NIL collective
Gator Guard, Hugh Hathcock, sends out a cryptic tweet saying, “
Tomorrow will be a Great Day Gator Fans!!!”
November 10: At 6:50 p.m. the following day, Hathcock tweets,
“All Good!!! Just a little longer!!!”
Shortly after midnight, Rashada flips his commitment on Twitter from Miami to Florida. At this time, Rashada and the
Gator Collective had come to an agreement and signed a contract for just north of $13 million. Multiple sources with intimate knowledge of the contract tell
Gators Online it was for $13.85 million over four years.
This number was first reported by
the Orlando Sentinel, then by
the Athletic. Rashada signed the contract prior to publicly flipping his commitment.
That amount is significantly more than the Gator Collective makes from its memberships. The Collective has made it a practice to not sign contracts that they can’t pay and, prior to Rashada, hadn’t done a deal with a high school athlete. The Collective has boosters donate money on a monthly basis to help fund contracts they sign with UF student-athletes, with the biggest contributions coming from Hathcock and Gator Guard.
November 12: Rashada attends Florida’s final home game against South Carolina on the heels of his flip to the Gators.
November 28: News that Rashada signed with JTM Sports becomes public, although Rashada had joined the JTM team prior to the publishing of that story.
Gators Online confirmed that with JTM.
Which leads us to …
What happened with Rashada and the NIL deal?
In the past two years, the Gator Collective has facilitated and/or directly paid more than 140 contracts with UF student-athletes. They both write contracts as well as facilitate deals for other parties. An example would be a local Gainesville establishment — Luke’s Bagels —
doing a NIL deal with Florida linebackers facilitated through the Gator Collective.
The Rashada deal went south weeks prior to his letter of intent being signed. According to our reporting, the deal and the $13.85 million figure were brought to the Gator Collective, which then entered into the contract with Rashada. The money was said to be promised by a donor who had done dozens of deals with the Gator Collective previously, multiple sources told
GO. The numbers of the Rashada deal, broken down yearly, were put into a standard contract that the Collective uses and signed by them and the Rashadas.
While the contract was signed by those parties, the Gator Collective did not have a hand in negotiating it. That was done with Jackson Zager and his company, JTM Sports. UF graduate Darren Heitner is an attorney on retainer with JTM. Heitner helped write the NIL legislation that became Florida law. He has also been a vocal advocate of the Gator Collective, helped set up the company as an LLC, and has provided legal advice to its founder, Eddie Rojas, as well as the Collective. Heitner has publicly denied representing Rashada or writing his NIL contract with Gator Collective.
Shortly after the deal was done, it became apparent to the Gator Collective that the money they were promised to fulfill the contract either was not coming or had been miscommunicated. On December 1, the Gators Collective made those parties aware that they would terminate the contract if the issue wasn’t resolved.
On December 7, two weeks before National Signing Day, the contract was terminated.
Despite that termination, people around Rashada continued to tell him that a deal would get worked out. That carried into signing day when Billy Napier’s press conference was delayed more than an hour waiting for Rashada’s National Letter of Intent to arrive. It finally did, meaning Rashada signed his NLI without a standing NIL deal.
Public perception
It’s a situation that played out behind the scenes for months and in the public eye for the last two weeks. Ultimately, a 19-year-old who just wanted to play football at the University of Florida became a pawn in a legal dispute. Why, if the contract was terminated two weeks prior to signing day, didn’t adults around Rashada level with him? The $13 million wasn’t there.
Perhaps a new contract could have been renegotiated, or maybe Rashada would have just found another school once he learned the deal was dead. Instead, the people around the high schooler just assured him that things would work themselves out. They did not, to the detriment of everyone involved — most tragically Jaden Rashada.
With the relationship beyond repair, Rashada and his team requested to be released from his National Letter of Intent, which Florida granted without stipulation. Rashada is now a quarterback without a home. The work he did to graduate high school early and begin the next chapter of his career is in flux as he looks for a new program.
The Gator Collective has been vilified and drug through the mud since the Rashada news broke and became a national story. Behind the scenes, they were left in a bad spot as a public scapegoat. The Collective, which has raised hundreds of thousands of dollars on its own and facilitated nearly 150 deals, never had any contract issues until the Rashada situation.
There are no winners from the messiest NIL deal in the short 18-month period since Name, Image, and Likeness has been legal. Napier and the Gators will have to battle this in future recruiting. College football circles are small, and the NIL world is even smaller. “Florida writes checks it can’t cash” will be the narrative spun, even though the Rashada deal had nothing to do with Napier.
The University of Florida comes out of this with a stained reputation, while the teenager has had his future turned upside down and is now scrambling to find a school.
The hope now will be that lessons from this entire situation can be learned. Not just at Florida, but across the board in regards to the future of name, image, and likeness.