It could have worked if they used her like Shield Roman: hot tag, hit move, leave. You get her on camera, create that image and get her the fukk out before anything bad happens.You're missing my point. I'm saying it's not solely creative's fault she didn't get over. From what I've seen of her, it's on her. She doesn't have the skillset/charisma/personality. But I agree that they shouldn't have signed her in the first place. That's their own fault for trying to get into a bidding war with free agents.
Difference is that AEW isn't learner, development friendly and they're going to just dump you in the deep end for at least 10 minutes sooner rather than later. So yeah, they made a mistake bringing her in because they weren't going to write around her and ultimately there wasn't enough support to get her to a finished product.