Why do people like this shyt?
i hadn't heard of these guys before AEW but it seems like they are feel good positive content creators that people resonate with. lot of tiktok & other social media content creators are those types that do skits and grow their brand by doing funny or wholesome family stuff, which is what draws more eyes especially kids and parents. Look at Ryans World, the kid plays with and reviews toys.
Per Google:
As of November 21, 2024, the Ryan's World YouTube channel has 38.2 millionsubscribers. The channel has over 75 billion lifetime views and receives more than 1 billion views each month.
There is so much potential on social media out there beyond the weird ass neckbeards we come across in the wrestling circle.
Even someone like mrbeast:
With over 330 million subscribers, he has the most subscribers of any YouTube channel, and is the third-most-followed creator on TikTok with over 104 million followers. He also has
over 60 million followers on Instagram and 30.9 million on X (formerly Twitter).
The costco guys don't have as big a following but these big accounts know that this type of stuff gets them that exposure. Thats the thing with social media. Once you find a good niche like AJ and Big Justice have, gotta take advantage and try to grow your brand. 8 billion people in the world so even the few million that may mess with their content is impressive.