They're up against a lot, mainly the fact that there isn't much reason for people to subscribe to the Network. The main reasons now are PPV's, NXT, and the archives. All of those things pretty much only appeal to people already invested in the product and even then, you can break each of them down.
Archives: Only hardcore wrestling fans are going to subscribe to another streaming service on top of Netflix or Hulu or what have you to watch shyt from 90's or whatever.
NXT: As the contraians who hate "neckbeards" love to remind us, NXT's appeal is limited mainly to people who like indie wrestling. Sure you have people like Finn or Shinsuke who manage to break through and capture the regular audience before being called up, but it's rare. There's also the developmental factor; nobody is going to tune in to watch people like Bianca BelAir or The Ealy Brothers, who are still learning and completely unknown.
PPVs: The biggest reason anyone has to subscribe. Sadly for them, it's very easy to pirate WWE PPVs; all it takes is a quick google search. And again, if you're not already invested in the week to week product, you're not going to subscribe to watch Backlash or TLC, or hell, even Wrestlemania.
A lot of the suggestions in this thread are good and I agree with them. Problem is they only result in a better product for the people who are currently interested. The bigger issue for WWE, the one they are likely incapable of solving under current leadership, is that WWE has little mainstream appeal. They're so disconnected from what's happening in modern pop culture they can't attract new viewers, and they've burned so many old viewers that most are unlikely to come back. They need to completely change how they approach the product, but that's not going to happen any time soon.
Archives: Only hardcore wrestling fans are going to subscribe to another streaming service on top of Netflix or Hulu or what have you to watch shyt from 90's or whatever.
NXT: As the contraians who hate "neckbeards" love to remind us, NXT's appeal is limited mainly to people who like indie wrestling. Sure you have people like Finn or Shinsuke who manage to break through and capture the regular audience before being called up, but it's rare. There's also the developmental factor; nobody is going to tune in to watch people like Bianca BelAir or The Ealy Brothers, who are still learning and completely unknown.
PPVs: The biggest reason anyone has to subscribe. Sadly for them, it's very easy to pirate WWE PPVs; all it takes is a quick google search. And again, if you're not already invested in the week to week product, you're not going to subscribe to watch Backlash or TLC, or hell, even Wrestlemania.
A lot of the suggestions in this thread are good and I agree with them. Problem is they only result in a better product for the people who are currently interested. The bigger issue for WWE, the one they are likely incapable of solving under current leadership, is that WWE has little mainstream appeal. They're so disconnected from what's happening in modern pop culture they can't attract new viewers, and they've burned so many old viewers that most are unlikely to come back. They need to completely change how they approach the product, but that's not going to happen any time soon.
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