DC needs to stop rushing it, stop trying to copy Marvel and just build things slowly...
that makes no sense...if they built things slowly, that would be copying marvel, the very thing you said they shouldnt do....right now, they are following the comics, just like marvel is...which is what both should keep doing....in DC: superman was 1st; after he was known, other heroes that already existed started showing their faces; and then go from there on how they affect the world/their lives/etc...which is fine and they can continue to follow that formula.....
the only thing they need to do is stop fukking themselves up...by that i mean the executives need to either come up with a cookie cutter plan of how they want the films to be, and tell it to all the directors/actors/etc so they can follow it; or they need to leave the films alone and trust what the directors/actors/etc come up with...marvel has gone with the former and it's worked for them...DC has done a lil of both, and while i've liked the movies, it seems most havent, so it means that hasnt worked for them....so they need to pick 1 and stick to it....