Top AI Companies Really Want to Make Their Chatbots Funnier
Anthropic, xAI and other artificial intelligence companies see humor as an important feature for their services.
Anthropic, xAI and other artificial intelligence companies see humor as an important feature for their services.
The dream of a witty AI co-worker may still be pretty far off.
Photographer: Jaap Arriens/NurPhoto/Getty Images
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By
Shirin Ghaffary
June 21, 2024 at 4:00 PM EDT
Some leading tech companies are looking into one of the biggest challenges for AI: making chatbots funnier. But first..
Three things to know:
• Anthropic is releasing a
more capable new AI model in a rivalry with OpenAI
• Apple
won’t roll out AI tech in EU market over regulatory concerns
• AI data centers are already
wreaking havoc on global power systems
Serious business
Google DeepMind has been working on building artificial intelligence that can tackle some of the world’s most pressing problems, from
predicting extreme weather to
developing new drug treatments. But recently, researchers there confronted a unique challenge: figuring out if AI can tell a good joke.
In a paper
published earlier this month, a group of DeepMind researchers, including two who do improv comedy in their spare time, asked 20 comics to share their experiences using leading chatbots to help write jokes. The results were brutal. Interviewees said they found AI to be bland, unoriginal and overly politically correct. One likened AI to “cruise ship comedy material from the 1950s, but a bit less racist.” Some comedians said AI was helpful for coming up with what one called a “vomit” first draft, but few felt they were proud of the material written with AI.
“Our participants described comedy as a deeply human endeavour, requiring writers and performers to draw on personal history, social context, and understanding of their audience,” DeepMind researcher Juliette Love, who co-authored the paper, told me by email. That presents “fundamental challenges” for today’s AI models, which are usually trained on data from a snapshot in time and have little context about the situations in which they’re being used.
DeepMind is far from the only tech company thinking about AI’s sense of humor, or lack thereof. Elon Musk’s xAI has positioned Grok as the funnier alternative to rival chatbots. Anthropic released a new AI model this week, Claude 3.5 Sonnet, which it says is significantly better at grasping nuance and humor, among other improvements. And in
one recent OpenAI demo, a user tells a dad joke to the latest, voice-enabled version of GPT to see if the tool appreciates it. The chatbot laughs, though maybe not entirely convincingly.
“Humor is a tough nut to crack,” Daniela Amodei, Anthropic’s president and co-founder, told me this week. “I don't think Claude is as strong as a comedian that you would go pay money to see, but I think we have definitely improved.”
Daniela Amodei, co-founder and president of Anthropic, said “humor is a tough nut to crack.”Photographer: David Paul Morris/Bloomberg
For tech companies, making AI funny is serious business. Much of the emphasis right now is on developing conversational chatbots that can handle increasingly complex queries from users — but also be pleasant enough that users will want to keep engaging with them at home and at work.
“If you think about the people that you probably like working with the best, they’re professional, they're approachable, they’re high integrity, right?” Amodei said. “They’re honest, but they can inject a little bit of humor into a conversation with you.”
In my own experiments with some of the leading chatbots, I found AI humor to be limited. For example, I asked Grok to tell me a joke about OpenAI Chief Executive Officer Sam Altman. There are endless opportunities here, but Grok went with possibly the driest option available: “Why did Sam Altman cross the road? To get to the other side of the AI revolution!”
Ba-dum-tss!
When I asked OpenAI’s ChatGPT, Google’s Gemini and Anthropic’s Claude to come up with answers, they were similarly dull. Claude used the same “crossing the road” setup, with a different punchline: “To pivot to the other side!”
Gemini was a little more original: “Sam Altman walks into a bar and orders a round of drinks for everyone. The bartender says, ‘Wow, that's generous! What’s the occasion?’ Sam replies, ‘Just celebrating achieving AGI... again.’”
Based on those results, it’s tempting to conclude AI chatbots need to be a little edgier, but DeepMind’s Love said taking that approach “could increase potential harm to some groups.”
“We have to strike a careful balance. Humor can be polarizing; the boundary between funny and offensive lies in different places for different audiences,” she wrote in the email. “It’s important to minimize that risk, potentially at the expense of humor.”
The dream of a witty AI co-worker may still be pretty far off. For now, we’ll have to settle for dad jokes.
Got a question about AI? Email me,
Shirin Ghaffary, and I’ll try to answer yours in a future edition of this newsletter.
Human quote of the week
“This company is special in that its first product will be the safe superintelligence, and it will not do anything else up until then.”
Ilya Sutskever
Former chief scientist at OpenAI
Sutskever, who recently
left OpenAI after months of speculation about his fate at the company,
revealed plans this week for a new research lab called Safe Superintelligence. Sutskever declined to name financial backers or disclose how much he’s raised.