they said it was to help because of the revenue sharing thats coming in the futureDamn they broke like that

Tennessee football ticket price hike in 2025 to help pay players in revenue sharing era
Tennessee announced a significant price increase on football tickets and attached donations in 2025 to fund its revenue sharing pool for players.

the breakdown of the average 14.5% price increase of tickets at Neyland Stadium in 2025:
Initial average increase of 4.5% per seat on single-game tickets and season tickets plus donations. Some will be higher, some lower. That increase accounts for UT’s rising costs for construction, food, travel and other athletic department expenses.
An additional 10% increase per seat on all single-game tickets and season tickets plus donations as a “talent fee” to fund the revenue-sharing pool for athletes coming as early as 2025.