I don’t understand where he’s getting money like that unless he has other investments or he must be using Alicia Keys paper.
“This is the president,” says the voice. “Who would you like to declare war on?”
“Diageo !” replies Swizz, without hesitation. Both of them immediately erupt into the sort of deep, guttural laughter shared only by old friends. They’re well on their way to that sort of relationship: “Mike Bacardi” is Mike Dolan, the CEO of Bacardi who recently hired Swizz as the company’s global creative director, a role in which he’ll manage a portfolio of some 200 brands, including Dewar’s Scotch, Grey Goose vodka and the flagship Bacardi rum.
A Grammy-winner once dubbed “the best rap producer of all time” by Kanye West, Swizz has penned beats for Whitney Houston and Jay Z, developed partnerships with brands including Reebok and Lotus, and regularly gets six-figure checks to perform as a rapper or DJ—part of the reason he raked in $10.5 million this year, good for the No. 19 spot on our Hip-Hop Cash Kings list
But the Bacardi gig could be his most lucrative yet. The multi-year, multimillion-dollar, incentive-laden pact includes a share of Bacardi’s profits (the privately-held company boasts annual revenue in excess of $5 billion). In exchange, Bacardi gets to bring Swizz’s cultural clout into its fold—along with his unorthodox approach to marketing.
https://www.thecoli.com/threads/one-man-brand-man-inside-swizz-beatzs-bacardi-bonanza.462192/
From there, he began to spread his creative and business wings further. Swizz partnered with Reebok, where he launched a collection inspired by iconic Brooklyn artist Jean-Michel Basquiat. “I’m not coming in here as a big shoe icon or a celebrity,” he recalls. “I’m coming in as a student starting at a lower level because I wanted to have more respect.” He designed the Aston Martin Rapide, became a consultant for luxury watch company Audemars Piguet, and began working with luxury shoemaker Christian Louboutin. He would later curate a collection with Bally, a company he still works with. Perhaps most importantly, Swizz enrolled in and completed the Owner/President Management Program at Harvard Business School, where he built businesses like his No Commissions art project (more on that later)
https://www.thecoli.com/threads/swizz-beatz-is-in-a-zone…all-of-his-own.671553/