It's all about the 30 percent, the industry has been complaining about it since before COVID and it became a super hot topic during and after.
If it was like 15/20 percent with the market cap they have this case wouldn't have much of a leg to stand on.
But this was a standout subject during the ABK trial also.
You also gotta remember that gaming for retail has never really been profitable even with rental stores gaming in retail has basically always been used as lure to sell other things, and only with trading and selling used games did it become super profitable.
So devs and publishers don't like it, retail doesn't like the fact that not only do they lose foot traffic they get screwed percentage wise and fans don't like it because they end up eating the cost, only for Sony to have a price parity in place so the game couldn't be sold lower at face value to the consumers if anyone else wanted to
And here we got Sony, that digital code you picked up in Target?
"Best we can do is a gift card which you can redeem online and use on our store for a slight up charge of 30%"