she needs to create something for the thots/tiktok if she wants to succeed in this era
Ella Mai doing fine without that. SZA just had an acoustic smash hit that isn’t about sex. This is perhaps one of the best times ever to be a black female artist. Nothing to do with thot music.
I’d argue it’s more to do with her not having white fans. White girls fukk with SZA, Summer Walker, Jhene Aiko, Ella Mai, etc. All these chicks have heavy social media presence, personality, and relationships. HER doesn’t have any of that. She reminds me of EP-era Tinashe. Can’t connect with people for whatever reason. Too mysterious. It worked during the SoundCloud era when she was building buzz but it’s not translating to larger audiences.