This generation's Star Wars is the Marvel Cinematic Universe imo.
Nah, the marvel universe is bound to the comics, this is like Lucas Star Wars Universe where if they truly wanted to they could create their own story based on the universe Martin has already created for them. If someone tried to make a show or movie with an entirely new character from the Marvel universe people would be asking where XYZ hero / villain is, with this GoT shyt you can make stories 1000 years after when this story takes place, or something about Essos thousands of years ago.