As men we have to distinguish between simping and being a gentleman.
Simping is doing nice things to get a woman to like you, spend time with you. In other words you are doing things in hope that she will reciprocate.
Being a gentleman is doing a nice gesture for a woman with no expectations. But at the same time, it is convenient for you. Never go out of your way for a woman, she won't do the same.
I always say don't do anything for a woman if you are expecting her to return the favor because it is unlikely.
For example, a female that I'm kicking it with asks me for a ride somewhere. If it is convenient to me, isn't putting me out of my way, or isn't preventing me from taking care of something else, then I'll give her a ride. I'm not expecting nothing in return, nor am I ever bringing it up. I did it because I chose to do it, not because I expect some reward from her.
Simps allow themselves to be used. Favors are supposed to be in moderation. A woman who asks you for favors all the time but does nothing for you in return is a user. You become a simp when you become dependable to a woman who feels like she doesn't have to do anything for your favor.
A simp will be like "but I gave you a ride to the mall". Expecting her to appreciate the gesture and reciprocate. Not gonna happen.
A non-simp will realize she's a user and everytime she asks for a favor will say "Nope, I can't help you"