Maybe not consistent but he has high enough classes even if he was more regional than his next two successors.
Anyways, where has all of that crootin' got Day so far?
The name/brand is gonna sell itself. It's about leadership, strategy, and team/coach identity now at this point.
Take my Titans in the league for example. When Vrabel was coach & we had a mini run for a few years of making the playoffs, were usually out talented by the other side but always in most of our games cuz team took on his identity, and would have wins against teams like Chiefs, Patriots, Bills and etc when least expected.
Now that he's gone, we have no identity (currently being rebuilt) & it's a cesspool.