There were attempts to control it early on in Oklahoma City. I remember sometimes Scott Brooks would publicly call out Russ making a bad decision or openly stat-padding. If you look at his game around 2011 and 2012 the shot selection wasn't as bad, the turnovers weren't as bad, the stat-padding wasn't nearly as blatant.
The problem was that the more accolades and fame he got, the more it went to his head and the harder it was for anyone to tell him what to do. And then when KD left they gave up, the "MVP" campaign happened and it completely went to shyt.
Imagine if they had traded him for CP3 in 2011 like the rumors had them doing....
On these boards I was on his ass HEAVY in 2016-17 for blatant stat-padding, terrible decisions, and not even trying on defense. And Coli posters just called me a hater. It took them years to see it too.