Roland Martin just broke down black media and the TV business on the heels of the failed Paramount sale of BET

[O.Red]

BET+ caters black women 25-45. I don't see how that is a viable demographic. I would live for someone to tell me different.

They consume the most media. They watch the most TV and live on social media

 

[daemonova]

They consume the most media. They watch the most TV and live on social media

Ok.

 

[Rekkapryde]

this

was

a

CLINIC

he's right

 

[☑︎#VoteDemocrat]

He said he didn't see how young/middle aged black women are a valuable demographic, and I explained why they're one of the most valuable. Does that mean BET is doing great? Of course not. Black women watch multiple channels and consume all types of media. But at the same time that doesn't mean BET has no value.

It's going to sell for more than 2b, guys. Like...you can listen to Roland talk about business shyt he doesn't understand and dap him but this will be resolved in a few months, the price will be high, and someone is gonna purchase it with the intent of re-selling it in a few years. I called this months ago when it comes to Tyler Perry and what his intentions are.

That wasn't his point at that point and theres no evidence of this. The black marketing dollar is undervalued. This is what he keeps trying to say. They literally know black people are watching and still don't value their dollar higher or ascribe black views as being worth more.

And theres no evidence BET will sell for what you're saying when all media valued properties are down.

 

[☑︎#VoteDemocrat]

Pac 12 is not the NBA

Will TV renegotiations be affected by fewer cable subscribers? Yes or no?

Its really that simple.

ESPN is already trying to not end up assed out:

ESPN consider NBA Finals a 'must have' in future contract renewals

ESPN has been going through constant changes in this modern age, as streaming is becoming the most important value in the broadcasting industry.

www.basketballinsiders.com

Now you got tech companies and their digital brands competing with cable companies for the same sports outlets...and TV is losing:

Live Sports Are the Next Great Battle of the Streaming Wars

Sports were initially limited on streaming services due to technological and financial constraints. But as league licensing deals expire, megacorporations consolidate, and video quality improves, a new front has opened up on the streaming battlefield.

www.theringer.com

Why Big Tech Is Making a Big Play for Live Sports (Published 2022)

Competing for rights to broadcast games from the N.F.L. and other leagues could be hard for broadcast and cable companies that “aren’t playing by the same financial rules.”

www.nytimes.com

Theres no way people don't see this...

 

[steadyrighteous]

BET+ caters black women 25-45. I don't see how that is a viable demographic. I would live for someone to tell me different.

They consume the most media. They watch the most TV and live on social media

That's not the reason for it (possibly) being a key demographic.

Demographics on TV are important because you want your viewers to be people with disposable income.

The more disposable income a demographic has, and the more susceptible to advertising and spending their money on things they see advertised, the more a network can charge for advertising time between programming, and the higher level of advertisers you can attract.

 

[Nero Christ]

You’re forgetting the important detail that BET content catalog is mehhh and that’s putting it nicely. The original content just isn’t there to warrant the asking price as the majority of their content is licensed and they have no ownership to it.

I don't care for Roland for Rolland, but a lot of those cliff notes have merit to them as VH1 is arguably worth more than BET IMO.

Exactly...you buy BET, what exactly are you getting?

The network's biggest shows used music that you as the buyer won't have access to or ability to use...so you just have Tigger, AJ, & Free talking with no music. You also won't have any of the old sitcoms BET constantly showed either to rely on as they're on other platforms already.

There's a reason BET is getting into the content creation business...problem is you need quality in there to make this a long term success and quality hasn't been apart of the "BET" brand for decades.

 

[O.Red]

That's not the reason for it (possibly) being a key demographic.

Demographics on TV are important because you want your viewers to be people with disposable income.

The more disposable income a demographic has, and the more susceptible to advertising and spending their money on things they see advertised, the more a network can charge for advertising time between programming, and the higher level of advertisers you can attract.

Nielsen report: Black Girl Magic and brand loyalty is propelling total black buying power toward $1.5 Trillion by 2021

Washington, D.C., September 21, 2017 – African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021, according to African-American Women: Our Science, Her Magic, a Nielsen...

nielseniq.com

Like an earlier poster said, there's a reason you see black women all over media these days. There's a reason everyone panders to black women. They've proven their susceptibility to advertising and programming

I shouldn't even have to post a study. Proximity to black women proves this shyt true

 

[Piff Perkins]

That wasn't his point at that point and theres no evidence of this. The black marketing dollar is undervalued. This is what he keeps trying to say. They literally know black people are watching and still don't value their dollar higher or ascribe black views as being worth more.

And theres no evidence BET will sell for what you're saying when all media valued properties are down.

Make sure to @ me when BET sells for a couple sandwiches and some coleslaw.

 

[☑︎#VoteDemocrat]

Make sure to @ me when BET sells for a couple sandwiches and some coleslaw.

I dont' know what this means.

its worth something, but they're selling more valuable properties at +3B billion. BET aint one of those.

 

[☑︎#VoteDemocrat]

That's not the reason for it (possibly) being a key demographic.

Demographics on TV are important because you want your viewers to be people with disposable income.

The more disposable income a demographic has, and the more susceptible to advertising and spending their money on things they see advertised, the more a network can charge for advertising time between programming, and the higher level of advertisers you can attract.

they should honestly make some African centered TV news outlets.

 

[Roid Jones]

Cliffs please.

summarize.tech summary for: Roland's BLISTERING Deconstruction Of Paramount's IDIOTIC, FAILED Attempt To Sell BET |Roland Martin

 

[☑︎#VoteDemocrat]

That's not the reason for it (possibly) being a key demographic.

Demographics on TV are important because you want your viewers to be people with disposable income.

The more disposable income a demographic has, and the more susceptible to advertising and spending their money on things they see advertised, the more a network can charge for advertising time between programming, and the higher level of advertisers you can attract.

right

a white targeted niche audience could be valued at $10 and same audience but black could be like $2. And the ONLY thing that changed would be race. They literally will just undervalue a black dollar. Its not because the reach is even different, they just literally don't value it the same.

This is why BET was "popular" but didn't get the revenue MTV and VH1 got. Advertisers literally thought the white ice was colder.

Think about it, most white people knew BET content, at least the music.

 

[Thavoiceofthevoiceless]

Exactly...you buy BET, what exactly are you getting?

The network's biggest shows used music that you as the buyer won't have access to or ability to use...so you just have Tigger, AJ, & Free talking with no music. You also won't have any of the old sitcoms BET constantly showed either to rely on as they're on other platforms already.

There's a reason BET is getting into the content creation business...problem is you need quality in there to make this a long term success and quality hasn't been apart of the "BET" brand for decades.

It's why I didn't and still don't understand the thought process in BET getting it's own separate streaming app instead of merging with Paramount from the beginning. Even a network live Nickelodeon has more of a separate streaming app argument than BET.

 

[☑︎#VoteDemocrat]

It's why I didn't and still don't understand the thought process in BET getting it's own separate streaming app instead of merging with Paramount from the beginning. Even a network live Nickelodeon has more of a separate streaming app argument than BET.

Exactly...you buy BET, what exactly are you getting?

The network's biggest shows used music that you as the buyer won't have access to or ability to use...so you just have Tigger, AJ, & Free talking with no music. You also won't have any of the old sitcoms BET constantly showed either to rely on as they're on other platforms already.

There's a reason BET is getting into the content creation business...problem is you need quality in there to make this a long term success and quality hasn't been apart of the "BET" brand for decades.

Fam, Paramount turned down $3 Billion for Showtime

That shyt aint BET

WSJ News Exclusive | Paramount Turned Down $3 Billion-Plus Offer for Showtime From Former Executive

Former Paramount Global executive David Nevins was the latest Showtime suitor to be rebuffed by Paramount over the past few years.

www.wsj.com

The Story of Paramount and the $3 Billion Showtime Controversy

What would you rather have in 2023? “Billions,” or billions?

www.indiewire.com