Right-wing antifeminist influencers are starting to get a little uncomfortable with all the woman hating
Exactly how misogynistic should conservatives be?
WRITTEN BY JACINA HOLLINS-BORGES & SOPHIE LAWTON
PUBLISHED 07/24/23 10:20 AM EDT
CitationAndrea Austria / Media Matters
Influencers tied to institutional right-wing media have are clashing with “tradwife” influencers in a battle for clicks over extreme misogyny and regressive gender politics.
In recent months, Turning Point USA’s Alex Clark, BlazeTV podcaster Allie Beth Stuckey, influencer Mikhaila Peterson, and other right wing media figures have taken aim at two insurgent communities that — like Clark et al. — speak to or about young women. They have claimed that creators in the so-called tradwife and manosphere communities are “narcissists,” grifters, and perhaps worst of all, “not Christian."
On social media tradwife influencers create content that embraces the vintage aesthetics of stay-at-home wives and mothers and glorify submissiveness and domesticity. They support ideas that are similar to those promoted by Clark, Stuckey, and others: espousing an antifeminist, often Christian, conservatism that rejects divorce, reproductive freedoms, and LGBTQ rights.
However, influencers such as Clark and Stuckey, backed by institutional right-wing media outlets, have recently been keen to make a distinction between their brand of regression and that of tradwives. The reaction comes largely in response to a third online movement has come to be associated with the tradwife community: the viciously misogynistic manosphere movement, which is often linked to alleged human trafficker Andrew Tate. Creators in the manosphere (or “red pill”) community, specifically the anti-woman crusader H. Pearl Davis, tell their audiences that women should submit to men, that they should lose the right to vote, and that rape victims “bear some responsibility” for their attacks.
These ideas have attracted criticism from Clark, Stuckey, and numerous others for being too regressive and misogynistic — even for them.
Right-wing influencers go after tradwife and red pill communities: “It’s a grift”
Right-wing media, including influencers like Stuckey and Clark, frequently promotetraditional gender roles, emphasizing above all that women should get married and have children. However, some of these conservative cultural commentators have eschewed the fetishization of the 1950s and blatant misogyny that are present in tradwife and red pill content.
Supporters of the movement portray it as a solution to the stresses of contemporary life, which they typically blame on feminism. Tradwife influencers promote the lifestyle as an attractive alternative for women who are burned out from the demands of capitalism, conveniently skirting over the risks associated with financial dependence.
Much of the tradwife content online appears innocuous — women on TikTok romanticizing their lives as stay-at-home mothers. However, tradwife influencers will often use hashtags that are adjacent to alt-right and white supremacist movements and promote a far-right understanding of gender and culture. Some post plainly right-wing content.
Right-wing outlet The Federalist recently published a piece distancing itself from the tradwife movement and criticizing the connections between tradwives and so-called red pill ideology, writing: “There are, of course, genuine, organic tradwives who are unaware the label exists, but there are also many red-pilled, online, self-proclaimed tradwives who sneer at feminism only to cosplay in 1950s housedresses while still single and childless.”
Figures like Stuckey, Clark, and Peterson have also come out against the tradwife movement, while carefully holding the ideological line of traditional gender roles that they have built careers upon.
Stuckey is a Christian fundamentalist podcaster for Blaze Media whose anti-abortion and anti-LGBTQ opinions dominate her show. Peterson is best known as the daughter of “right-wing pseudo-intellectual” Jordan Peterson, but she’s also popular in her own right as a right-wing influencer with ties to Andrew Tate. And Clark is a podcaster for Turning Point USA who often shames feminists and harps on the idea that women need to be married. She argued at a recent TPUSA event for women that “the feminist movement is in large part to blame for the fracturing of the traditional home, where women were coerced outside of their natural roles as mothers into the workforce.”
CitationAlex Clark (left) and Allie Beth Stuckey (right) from a June 14, 2023, YouTube video uploaded to Clark's channel POPlitics
CitationMikhaila Peterson from an August 18, 2022, YouTube video uploaded to her channel
Recently, these influencers have begun to publicly push back against certain aspects of the tradwife movement, arguing that some tradwife and manosphere content creators like H. Pearl Davis go too far in demeaning and insulting women.
CitationH. Pearl Davis from a July 19, 2023, video uploaded to her YouTube channel
A YouTuber who primarily posts anti-feminist content, Davis has defended white nationalist Nick Fuentes and hostedviolent misogynist Andrew Tate. She regularly insults and demeans women on her YouTube channel and Twitterfeed. Davis has varyingly claimed that “women cry abuse for everything and we’ve actually lost the meaning of abuse” and argued against women’s right to vote.