Get punched in the head then speak about some other shh!t with a dyed beard and a damn alligator skin bottle with something seemingly disgusting in it brehs. F*kk all that, offer boy the 5's or shut up, Grimace
I'd say this goes as far as back as Trinidad James. 1 viral song....7 figure deal off rip ok cool, drops the remix, no follow up single, poorly marketed mixtape. I don't even remember a single for the album, just him tweeting that he was dropped from the label and he's broke and can't pay nobodyThis been exposed since the industry plant era started.
They'd either grab a new artist that's already poppin' and ride the wave, sign 'em and ruin their natural momentum.
Dej Loaf for example. They (Epic?) had her rappin' "I really hate n*ggas, I'm a nazi" on the fukking Tonight Show because they wanted a piece of a hit song and didn't give a fukk about her development as an artist.
That or they get a plant to pretend to have grinded and get a bunch of fake co-signs.