Real question
Is Exhibit C the last Hip Hop song that really blew up organically without a big label push?
I remember when Blaze first premiered it (along with Nas’s The Scientist) on a radio mix show. And wird of mouth was so bug they went ahead and dropped it as a single
Just about every Chief Keef single when he first popped up and a host of ATL shyt blew without pushes.
It was certainly one of the last rappity rap songs to do it though. I remember when we were just playing the snippet over and over waiting for the full version. The reaction to the snippet was insane, and I remember a few months later the full thing dropped and the internet went crazy.
Real question
Is Exhibit C the last Hip Hop song that really blew up organically without a big label push?