Gizmo_Duck
blathering blatherskite!
The problem is that E3 doesn’t know what it wants to be: it was originally conceived as a trade show, but has gradually transitioned into a consumer event. However, it serves neither purpose particularly well, and in an era where publishers and platform holders can attract significant audiences through their own dedicated platforms, the importance of commanding an E3 stage has eroded. For a long time it’s felt like publishers have been going through the motions, but that’s especially true this year.
The event reached parody status when, during a Capcom showcase where we were told beforehand what to expect, a planned Resident Evil Village update amounted to a black screen with text informing us that DLC has entered production. Coronavirus has surely impacted productivity among all of these major publishers, and we fully respect and understand that, but perhaps common sense should prevail here: the company could have stayed away until it has more meaningful content to show.
We’re sure many will point to Microsoft and Nintendo’s excellent showcases as examples of E3 2021’s ongoing relevancy, but neither needed to be tethered to the event at all – both platform holders could have delivered just as strongly through their own platforms and on their own terms during a period of convenience to them and their partners. Sony, on a whim, showed Horizon Forbidden West a couple of weeks prior to the show – and its engagement is higher than almost everything at E3.
Ultimately, this year’s show has reeked of desperation: it’s clinging to the idea that the industry needs a week-long advert. But it doesn’t. In an era where publishers and platform holders can have a direct dialogue with fans, the E3 stage no longer commands the importance that it once did.
Ex-PlayStation boss Shawn Layden said it best when he justified PlayStation’s decision to drop out of the 2019 iteration: “The world has changed, but E3 hasn't necessarily changed with it.”
@The Mad Titan @winb83