Better question: Why can't Bethesda market Arkane Studios games properly? The reviews for this and Dishonored were great, so what's the problem?You know I don't understand why these new IP's or lesser know studious don't just hold Their games until June,July or august. That's the only time of the year where there are no major titles. Why put your game out on the heels of other popular games? And isn't this the same studio that makes dishonered? That game joust dropped they should have at least waited until a year later