The label probably couldn't pay for better promo. Usually the fear is fans just moving on after years without music. His fans are lashing out doxxing his son's school & and filing terrorist reports on the FBI tips page lol
All that said, and of course not of that should happen, 4 years is a ridiculous amount of time for anybody not a legacy act to not drop music. Add in the pump fakes promising music and refusing to ever drop his best shyt even if some leak, idk how people still care. Clearly they do though rn but you gotta wonder for how long before the games finally drive people away