Phil Spencer begging and pleading for Activision deal to get passed? :hhh:

Gizmo_Duck

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Also once again reiterate that Call of Duty and other Activision titles will remain multiplatform indefinitely

In doing so, we will pursue a principled path. We've heard that this deal might take franchises like Call of Duty away from the places where people currently play them. That's why, as we've said before, we are committed to making the same version of Call of Duty available on PlayStation on the same day the game launches elsewhere. We will continue to enable people to play with each other across platforms and across devices. We know players benefit from this approach because we've done it with Minecraft, which continues to be available on multiple platforms and has expanded to even more since Mojang joined Microsoft in 2014.

Imagine doing all this instead of just making your own games:hhh:
 
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Microsoft / Activision deal could lead to competition concerns​

The Competition and Markets Authority (CMA) is concerned that Microsoft's anticipated purchase of Activision Blizzard could substantially lessen competition in gaming consoles, multi-game subscription services, and cloud gaming services (game streaming).


In short, they are saying that the Azure - Windows - ABK/Xbox content combo + cloud gaming being the future could be a move way to powerful to allow it without concessions (and it's a good argument, indeed):

- Markets where a substantial lessening of competition could happen are gaming consoles, multi-game subscription services and cloud gaming services.

- Microsoft has until September 8th to provide guarantees. If they can't this review goes to Phase 2.

- The console gaming market has strong network effects and that makes difficult to enter it. In the last 20 years only MS, Nintendo and Sony
have been significant suppliers of console gaming.

- The CMA believes the gaming industry is in a transitional phase due to the development of cloud gaming services and the emergence of multi-game subscription services.

- The CMA believes that the shift to cloud gaming services and multi-game subscription services is opening a window of opportunity for new entrants and these new entrants will need: 1) a strong gaming catalogue to attract users; 2) access to cloud infrastructure and an operating system (OS) license.

- Beyond gaming, Microsoft has other business areas that are relevant. 1) Azure and 2) Windows. Because of its popularity, game developers generally make games that are designed and optimised for Windows OS.

- The CMA gathered data and reviewed over one thousand internal documents from Microsoft and ABK to understand their businesses, their future strategies, and the gaming industry as a whole. The CMA also gathered evidence from other market participants, such as game developers and competitors across console, cloud, PC, and mobile gaming.

- In the time available, the CMA focused on: 1) if Microsoft could withhold or degrade ABK's content from other consoles or multi-game subscription services; 2) if Microsoft could leverage its broader ecosystem together with ABK's game catalogue to strengthen network effects, raise barriers to entry and ultimately foreclose rivals in cloud gaming services.

- The CMA is concerned that having full control over this powerful catalogue, especially in light of Microsoft's already strong position in gaming consoles, operating systems, and cloud infrastructure, could result in Microsoft harming consumers by impairing Sony's ability to compete as well as that of other existing rivals and potential new entrants.

- The evidence gathered points out to ABK's content, especially Call of Duty, as being important and capable of making a material difference to the success of rivals' gaming platforms. ABK invests significant time and capital in creating regular Call of Duty releases, which consistently rank as some of the most popular games. These titles require thousands of game developers and several years to complete, and there are very few other games of similar calibre or popularity.

- The CMA believes the Merger could allow Microsoft to make ABK content, including Call of Duty, exclusive to Xbox or Game Pass, or otherwise degrade its rivals' access to ABK content, such as by delaying releases or imposing licensing price increases.

- The CMA found that the potential strategic benefits to Microsoft of using ABK's content to foreclose rivals— such as expanding the Game Pass user base and strengthening network effects in its gaming ecosystem—could outweigh any immediate losses in terms of licensing revenues.

- The CMA notes that Microsoft has followed this approach in several past acquisitions of gaming studios, where it made future game releases from those studios exclusive in consoles to Xbox (such as the upcoming Starfield).

-
The CMA believes that in the short- to medium-term, the main rival that could be affected by this conduct would be Sony. Evidence suggests that Microsoft and Sony compete closely with each other in terms of content, target audience, and console technology. Nintendo, on the other hand, competes less closely with either of Sony or Microsoft.

- The CMA considers that Call of Duty is sufficiently important that losing access to it (or losing access on competitive terms) could significantly impact Sony's revenues and user base. This impact is likely to be felt especially at the launch of the next generation of consoles, where gamers make fresh decisions about which console to buy. The CMA believes that the Merger could, therefore, significantly weaken Microsoft's closest rival, to the detriment of overall competition in console gaming.

- As the market for multi-game subscription gaming services grows, Microsoft could use its control over ABK content to foreclose rivals, including recent and future entrants into gaming as well as more established players such as Sony. Absent the Merger, ABK games would in principle be available to any multi-game subscription service.

- After the Merger, Microsoft would gain control of this important input and could use it to harm the competitiveness of its rivals. As the multi-game subscription market is still in its infancy, the effect of the Merger could be to tip or significantly increase concentration in the market in Microsoft's favour before future rivals have a chance to develop. The CMA therefore believes that the Merger gives rise to significant competition concerns in multi-game subscription services (including cloud gaming services, to the extent these are distributed through multi-game subscription services).

- Microsoft already has a combination of assets that is difficult for other cloud gaming service providers to match. By having a large and well-distributed cloud infrastructure, Microsoft will be able to host games on its servers on preferential terms and reach gamers throughout the world without having to pay a fee to third- party cloud platforms. By having Windows, the OS where the vast majority of PC games are played, Microsoft can stream games to Windows PCs without having to pay an expensive Windows licensing fee and may be able to design and test games made for Windows more effectively than rivals. And by having an existing console ecosystem, Microsoft has an existing user base of gamers to which it can promote its cloud gaming services, as well as a range of popular games that it can offer.

- The Merger would, therefore, bring together the company in a uniquely strong position to offer cloud gaming services with one of the industry's strongest gaming catalogues. The CMA is concerned that, by leveraging ABK's content and Microsoft's wider ecosystem, Microsoft will have an unparalleled advantage over current and potential cloud gaming service providers.

- The CMA therefore believes the Merger could substantially reduce competition in cloud gaming services.


:lupe:
 

Rekkapryde

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Jim Dance Moves Ryan done called in a Hail Mary from his boys in the UK.

Europe in general really frowns upon big corporations and any hint of them throwing their weight around.

They aren't all about the money over there unlike the US.

Because of them, Apple going to implement USB-C on their products soon.

It'll pass eventually but Europe was always going to be the hold up in this getting done quickly with the scope of the acquisition.
 

Gizmo_Duck

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Europe in general really frowns upon big corporations and any hint of them throwing their weight around.

They aren't all about the money over there unlike the US.

Because of them, Apple going to implement USB-C on their products soon.

It'll pass eventually but Europe was always going to be the hold up in this getting done quickly with the scope of the acquisition.

Its all just very anti-competitive sounding:lolbron:
 

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Activision is already multi-platform.
:martin:
It’s not like Activision only publishes on Sony consoles and MS is buying them to spread their titles to the masses. He is full of shyt. Hopefully the UK regulators sees through this bullshyt.
 

Gizmo_Duck

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It'll be on PC :troll:


All jokes aside, I hope it's dope. The first gameplay reveal was okay. I REALLY hope they didn't overdo it being too ambitious with the 1000 planets thing. Starfield can't be mid.

If you like fallout/ES you’ll like starfield. Todd Howard doesn’t really have the range beyond that, sort of like Miyazaki. They are really good at doing one thing
 

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If you like fallout/ES you’ll like starfield. Todd Howard doesn’t really have the range beyond that, sort of like Miyazaki. They are really good at doing one thing

my big concern is the scope. no way that thousand planets cyse is going to be good.
 

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Activision is already multi-platform.
:martin:
It’s not like Activision only publishes on Sony consoles and MS is buying them to spread their titles to the masses. He is full of shyt. Hopefully the UK regulators sees through this bullshyt.
Activation titles are currently not accessible for cloud streaming or low cost subscription services.

Games like WOW and diablo barely have a console presence.

Activision games will reach more customers under Microsoft.

:umad: and you in #shambles
 

Gizmo_Duck

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my big concern is the scope. no way that thousand planets cyse is going to be good.

Yeah, i just feel like it will be the usual radiant quest that are just the same type of things repeated.

Ironically the thing thats probably jamming Microsoft up right now is the fact that they just bought Bethesda and made their new games exclusive. They already look bad in regulators pov for that alone
 
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