That sort of thing is standard practice.Consider what you guys are saying. Games are being announced to the public and they don't even have the infrastructure to really start working on it. It isn't even actually a game at that point, just a concept. Recruiting teams to work on it, what?
What I'm saying is doing that sort of thing is wild. Gamers have an expectation (whether it is warranted or not) that when you announce a game, you already have that stuff in place and you are planning to release it in the near future. Not when high school freshman are halfway through college.
The Job listings expose the existence of the game anyway so it makes no sense to pretend the game doesn’t exist.
You calling it “wild” doesn’t make it an uncommon thing.