I mean I guess I don't know what you're looking for to be hype for a new movie. Do you need to have a known IP or know plot/premise before seeing a movie. Are there any directors or writers who's material you're always going to give a chance based on your feelings on their previous work?
You being surprised that people are excited to see the work of one of the biggest box office directors (perhaps
the biggest of the last two decades) just seems out of touch
Not that you need to be hype too, but how are you surprised that there are people who are excited to see a movie by a guy that makes very successful movies. Like who do you think are watching these?