threattonature
Veteran
It's hard as hell and takes all kinds of money to establish a new brand not to mention all establishing relationships, building infrastructure. Things that take a lot of money and a lot of time and isn't a guarantee to make money. Also in the time it takes to build the new company they may no longer be a hot topic in the news so that by the time they actually get their feet up under them no one gives a fukk about them and they tank.For example, he's the only one who realized that they were massively overpaying for Pierce.
He also is the only one who realizes that, from a cold logical point of view, if the just take their BILLIONS of dollars from the Gojo deal they can start their own business and make ridiculous amounts of money for the rest of their lives. But Shiv and Kendal are too emotionally invested in 'WINNING' against their father.
By taking an existing entity you can at least forgo a lot of the growing pains and use what's already there and build upon that or change it as you please and hit the ground running while their name is still hot in the news with people wondering what their next move is.
Not saying I agree with the purchase but just don't think it's as cut and dry as you're making it in regards to Roman.