Spider-man is my dude since I was a youngin, used to watch the reruns from the 60's cartoon, live action series, Spider-man and his Amazing friends etc. I was finally happy to see the live action movies starting in 2002. With that being said and 14 years later/5 movies. Marvel/Sony should let the character chill for a bit with his own movies and just have him show up in other MCU movies. There are other characters they can focus on. Disny/Marvel can basically make any character a household name, they just have to be willing to take the risk, set the character up properly. Just look at Big Hero 6 for example pretty unknown besides the comics but was a major hit regardless.
Like @Phillyrider807 just said he's their biggest cash cow. They won't chill. They finally got their hands on their biggest most popular character and you think they're going to chill? Nah homie.