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Playaz Eyez

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WWE Smackdown Live viewership - Pro Wrestling Dot Net

Tuesday’s WWE Smackdown Live averaged 2.300 million viewers for USA Network, according to Showbuzzdaily.com. The number was down from the 2.493 million count from last Tuesday’s edition.

Powell’s POV: The NBA Playoffs led the night with over 4.8 million viewers for TNT. We hope to have the actual rating later today.


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That Wizards game was :whew: and
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That game was :whew: Wiz low-key got screwed by Marcus Smart's flop though
 

John Reena

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Give Diet Mahal time to cook and the rating WILL come, right now the Smackdown brand is still reeling from it's casual perception of having no real stars


Just think about it, the biggest "star" on the brand AJ, was the curtain jerker for Wrasslemania, while the big dogs from RAW closed up the show

Undertaker a SD star

:ufdup:
 

mrken12

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WWE Smackdown Live viewership - Pro Wrestling Dot Net

Tuesday’s WWE Smackdown Live averaged 2.348 million viewers for USA Network, according to Showbuzzdaily.com. The number was up from the 2.300 million count from last Tuesday’s edition.

Powell’s POV: The number was up slightly for a taped show despite airing opposite an NBA Playoff game that delivered 4.713 million viewers for TNT. We hope to have the actual rating later today.
 

mrken12

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WWE SmackDown To Continue Using Picture-In-Picture Commercial Breaks, Top 10 SmackDown Ad Spenders - WrestlingInc.com

Broadcasting & Cable WWE SmackDown broadcasts on the USA Network.

We've seen this technology used some since SmackDown went live on USA but apparently it will be a regular feature going forward, beginning later this month or in early June. When the show goes to commercial, the sound on the in-ring action goes down but viewers are still able to see what's happening while the commercial plays with sound and motion.
When testing picture-in-picture on SmackDown in the past, they found that ratings went up 13% during those commercial breaks. That lift raised the C3 ratings for the whole show by almost 2%. The test also had good results for advertisers.

NBCU will be using the same technology during the 2018 Winter Olympics. NBCU Executive Vice President of Network Partnerships Josh Feldman commented:

"We want to improve the viewing experience for fans with marketing and advertising, versus just having marketing advertising be part of the viewing experience. Picture-in-picture improves the viewing experience. That's the mission of what we're trying to do here."

NBCU Executive Vice President of Ad Sales Mark Marshall noted that WWE has "a huge fan base that not only watches it live, but also watches the commercials and pays attention to the commercials. That's part of what we're trying to build and part of the reason why we're doing picture in picture. With SmackDown, this provides us the chance to have an advertiser be the hero and provide that live action."

B&C also listed the top 10 spenders on WWE SmackDown, year to date:

WWE Network: $742,418

Taco Bell: $618,033

Verizon: $583,050

The Real Cost: $559,728

NutriSystem: $559,728

Universal Pictures: $536,406

Domino's: $513,084

GEICO: $443,118

Burger King: $396,474

Subway: $396, 474
 

Buggsy Mogues

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B&C also listed the top 10 spenders on WWE SmackDown, year to date:

WWE Network: $742,418

Taco Bell: $618,033

Verizon: $583,050

The Real Cost: $559,728

NutriSystem: $559,728

Universal Pictures: $536,406

Domino's: $513,084

GEICO: $443,118

Burger King: $396,474

Subway: $396, 474



:picard: It's frightening how little WWE gets for a 30 second spot compared to most scripted TV/life sports
 
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