Starz Original Series "Power Book III: Raising Kanan" Sets Records as Network's Most Highly Engaged Series Premiere Ever and Biggest Multiplatform Premiere in 2021
The series debuted as the network's most highly engaged series premiere ever with the best series premiere completion rate across OTT platforms, and dominated social media on premiere night ranking #1 most social series.
[via press release from Starz]
STARZ ORIGINAL SERIES "POWER BOOK III: RAISING KANAN" SETS RECORDS AS NETWORK'S MOST HIGHLY ENGAGED SERIES PREMIERE EVER AND BIGGEST MULTIPLATFORM PREMIERE IN 2021
Prequel Story Expanding the "Power" Universe Franchise Premiered as Highest-Rated Program Among Black Households and Best International Series Debut Ever on STARZPLAY
Santa Monica, Calif. - July 21, 2021 - STARZ Original Series "Power Book III: Raising Kanan" debuted as the network's most highly engaged series premiere ever with the best series premiere completion rate across OTT platforms, and dominated social media on premiere night ranking #1 most social series and #1 most talked about series across all of TV among organic audiences. The prequel story based on the iconic "Power" character Kanan Stark, played by Curtis "50 Cent" Jackson, was also the biggest multiplatform series premiere for 2021 and the night's highest rated linear performance among premium networks.
The series, which debuted on Sunday, July 18, was also the highest-rated program among Black households Sunday night and the second-highest rated series on cable to-date this year among Black households exemplifying STARZ's ongoing commitment to narratives by, about and for women and underrepresented audiences.
Receiving an early greenlight for a second season announced last week, the "Power Book III: Raising Kanan" premiere was also the best international series debut ever across the STARZPLAY International streaming platform.
"It's no surprise that 'Raising Kanan' set these records as we knew this was another bonafide hit from the 'Power' Universe," said Jeffrey Hirsch, President and CEO of STARZ. "It's clear the series is already drawing in an audience that is highly engaged and we're thrilled to deliver yet another hit series that serves underrepresented audiences with the most in-demand premium television."
The third book in the "Power" Universe stars Patina Miller ("Madam Secretary," The Hunger Games Franchise) as Raquel "Raq" Thomas and MeKai Curtis in the titular role as Kanan Stark. The cast also includes Omar Epps ("House,"Love and Basketball), London Brown ("Ballers"), Malcolm Mays ("Them," "Snowfall"), Hailey Kilgore ("Amazing Stories"), Joey Bada$$ (Two Distant Strangers), Toby Sandeman ("The Royals"), Shanley Caswell (The Conjuring), Lovie Simone (The Craft: Legacy) and Antonio Ortiz ("High Fidelity," "The Sinner") with Quincy Brown (Dope) recurring.
Sascha Penn serves as creator and showrunner, and executive produces alongside Courtney A. Kemp and Curtis "50 Cent" Jackson. The "Power" Universe series are executive produced by "Power" creator and showrunner Courtney A. Kemp through her production company End of Episode and through her overall deal with Lionsgate Television, Curtis "50 Cent" Jackson through G-Unit Film and Television and Mark Canton through Atmosphere Entertainment MM. End of Episode's Chris Selak, Shana Stein and Bart Wenrich also executive produce. Kevin Fox also serves as executive producer. Lionsgate Television produces the series for STARZ.